You’ll pardon the click-baity feel of the title to this little post, but hear me out.
The best book marketing tip ever is this: Write a damn good book.
Write a book that you want to read. Write a book that is so charged with your passion and expertise that the energy spills out from between the covers.
And write a book people will talk about. Write a book that people will buy five copies of so they can talk about it with their friends.
You can have the biggest audience on social media. You can have an email list of 20,000 people and maybe that buys you 10,000 books sold. Not too shabby, but you won’t get on any best-seller lists. Not that you should want that to be your goal anyway.
Point being, the way to sell a lot of books won’t have anything to do with social media reach. It’ll be because you wrote something so good, so important, that good old fashioned word of mouth moved mountains for you.
Tweet that!
