Episode 227: The Futility of Reassurance and Being on the Hook with Seth Godin

Seth Godin Photo credit: Darius Bashar and Archangel
View on Zencastr

By Brendan O’Meara

“That’s what the practice is. It’s for people who have read enough blog posts or books to know the method, but for whatever reason look straight at the method and blink,” says Seth Godin.

Seth is the author of twenty books and I’m thrilled to celebrate his latest book, The Practice: Shipping Creative Work.

It’s an incredible book and the book we need for these distracting and troubling times. You’ll want to pair this book with The Dip and This is Marketing. And Linchpin.

You’ll want to keep the conversation going on social media, @CNFPod, across the Big Three.

Signing up for the my monthly newsletter is where it’s at! Reading recommendations, writing tips, and news from the podcast. I hosted the first CNFin’ Zoom Happy Hour for newsletter subscribers. If you want to come to the next one, subscribe! Once a month. No spam. Can’t beat it.

If I’ve made something worth sharing, I hope you you’ll considering linking up to the show on social media. And if you have a moment, leave a kind review on Apple Podcasts.

OK, that’s it, friend. Please enjoy.