Written by Brendan O’Meara
It goes without saying, or maybe it doesn’t, that all freelancing is is salesmanship.
A customer walks into a speciality running store. You don’t sell them what YOU feel like selling them because YOU find a certain product more interesting than another. You understand the customer’s need and sell accordingly.
When you think of it in those terms, suddenly the pitch or the query takes on a different tonality. If you’re not doing this already, now you’re thinking how to please the customer (editor).
What is it YOU can sell THEM that fulfills THEIR need?
Selling a story is no different than selling shoes. The story is the product. Does it fit their need? If not, you never close and you have no chance to do good work.