Freelancing is Salesmanship

Written by Brendan O’Meara

It goes without saying, or maybe it doesn’t, that all freelancing is is salesmanship.

A customer walks into a speciality running store. You don’t sell them what YOU feel like selling them because YOU find a certain product more interesting than another. You understand the customer’s need and sell accordingly.

When you think of it in those terms, suddenly the pitch or the query takes on a different tonality. If you’re not doing this already, now you’re thinking how to please the customer (editor).

What is it YOU can sell THEM that fulfills THEIR need?

Selling a story is no different than selling shoes. The story is the product. Does it fit their need? If not, you never close and you have no chance to do good work.

What Drives the Car?

Written by Brendan O’Meara

What’s more valuable?

Writing what your passionate about, or writing what readers want to read?

Can you even know what readers want to read? Or is it best to pursue what energizes you?

Because, it is my feeling, that if you feel passionately for your story, then readers will read whatever you put before them.