By Brendan O’Meara
It’s easy these days to want to broadcast your own work as part of the self-marketing, self-promotional machine. It’s only natural, but it can be tiresome and transparent to the recipient, the audience you seek to serve.
Instead, the greater self-promotional tactic—if you want to get cynical about it—is to always be giving. Always be sharing people’s work you admire without commentary.
“Retweet with Comment” is just another way to be intrusive.
It’s not too hard to put into practice, but when you see something, share something. Give to the community and it will give back. Maybe not immediately, but you’re not in this for the quick gain, are you?
In the digital potluck we routinely attend, you want to bring other people’s work to the dinner table.
