Where’s the juice?

By Brendan O’Meara

There’s a moment somewhere in the creative process that needs to be its own reward.

Only you can know what that moment is. Is it generating ideas? Is it this idea that you have a secret that nobody else knows?

With so much out of our control, it’s all the more important to seek out these moments of juice, moments to hold and hug that nobody can take away from you.

I could tell you mine (I have several, but there’s an Alpha juice moment for me), but that might rob you of yours.

When you find your juice, remember it and double down on your juice.