In a recent conversation I had with the freelance writer and journalist Pete Croatto, he said pitching outlets is a lot being a quarterback.
You have your first option for big yards. Then you go through your progressions.
Sometimes you check down, sometimes you tuck it and run. Maybe you take a sack or punt and wait for the next possession. It does no good to keep throwing into triple coverage.
It’s an apt metaphor: move the sticks.