What a treat to have Seth Godin back on the podcast, his third CNFin’ rodeo. He’s here this time around to talk about his latest (as of 2024) book This is Strategy: Make Better Plans (Author’s Equity).
It’ll make you think. Like … it’ll MAKE you think, if you follow me.
The book is a study in transformation on a micro and macro level. Micro, in how Hakeem changes from a materialistic hot head to then leaning into his Islamic faith to be force of calm and positivity. And macro in that Hakeem fundamentally changed the game of basketball in the NBA as a mobile center, and also ushering in a greater sense of visibility to players born on the African continent.
Chase was the founder of the pioneering online learning platform Creative Live. He sold the company, and that catalyzed an entirely uncertain path. The book tracks that journey as he embodies the message at the core of the book that playing it safe is most dangerous thing we can do … creatively speaking. Not, you know, cycling without a helmet or courting disaster down a dark alley.
Her piece, “City on Fire,” chronicles “the night violent anti-government conspirators sowed chaos in the heart of Manhattan” … in 1864. It’s a wild piece that shows how history has a way of feeling very fresh.