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Pete Croatto (@petecroatto on Twitter) is here to talk about freelancing, writing, and his new book From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA (Atria Books, 2020).
Where’s the juice? Where’s the juice in the enterprise?
Continue reading “Episode 231: Pete Croatto on Listening, Showing His Work, ‘From Hang Time to Prime Time,’ and Adding that Ding”The juice is in coming up with an idea and convincing an editor that the idea is worth pursuing, convincing a person, selling a person on that idea. When I get an idea for a story, it’s almost a giddy feeling. It’s a feeling that that you have a secret that no one else knows about, so you want to just tell as many people as you can about that. It’s like gossip, it’s a big piece of juicy gossip, and you want to share it and get it in the right hand.
Pete Croatto from Episode 231 of The Creative Nonfiction Podcast