It goes without saying, or maybe it doesn’t, that all freelancing is is salesmanship.
A customer walks into a speciality running store. You don’t sell them what YOU feel like selling them because YOU find a certain product more interesting than another. You understand the customer’s need and sell accordingly.
When you think of it in those terms, suddenly the pitch or the query takes on a different tonality. If you’re not doing this already, now you’re thinking how to please the customer (editor).
What is it YOU can sell THEM that fulfills THEIR need?
Selling a story is no different than selling shoes. The story is the product. Does it fit their need? If not, you never close and you have no chance to do good work.
Today’s post deals with the ever-important query letter. It is the fundamental document of any freelance writer looking to make a living. It irons out what your pitch is about and who you are and why editors/agents should take a chance on YOU.
Here’s what got me into Vegetarian Times’s Vegging Out blog:
I opt for very quick and easy to read letters. One, editors are short on time. Two, they’re reading on a computer screen and most people want to read short pieces on a screen.
First, I called Vegetarian Times and asked for the name of the editor I should pitch to. Next, my opening paragraph is the hook and why the story will be interesting to Vegetarian Times readers (important, not what’s important to ME, but what’s important to THEM. Sometimes you have to alter—as in cater—your voice. Nothing wrong with this.)
Then I jump into my credentials so the editor doesn’t think I’m some yahoo (which will be totally discredited when they see I wrote a book on horse racing, but that’s neither here nor there). I also tag a page on my website where the editor can click and find clips of my work. If they want hard copies, I’ll send them, but in two clicks, the editor will have a broad sample of my writing capability.
Ultimately, my approach comes down to two things:
1. Get in, get out 2. Take Your Time with the Query (this applies more to book queries)
The letter needs to be read quickly and have some semblance of voice and a tightness of language that will be indicative of a longer piece of work.
With the second point, it’s important not to rush when querying an agent or a publishing house because it’s a painfully long process and sitting on your query for an extra day or week won’t kill it. Rushing will make it sound rushed. Treat it like a piece of art. It needs time. The publishing process is long. I’m as guilty as an when it comes to a trigger finger when sending a query or email. But let the query breathe. Your book won’t be published for at least two years. Hanging out for a few more days will help, not hurt it. Here’s my query for Six Weeks in Saratoga that had a few agents biting and sold SUNY Press.
Undoubtedly my queries will get better as I learn more about them. As I learn more and experiment with what works and what doesn’t, I’ll be sure to share that information and samples. I may even try to get a friend or two to write a guest post about the subject.