The Simple (But Not Easy) 3-Step Way to Build a Platform without Social Media

Become a Patron!

By Brendan O’Meara

So often I see people on social media doing all they can to get attention in some capacity. A lot of time is wasted on what the person says they want to do: write.

They might be begging for advice, or complaining about what to put on their website, or otherwise shouting frustratingly into the void hoping the algorithm will place them in front of readers and suddenly they will be famous and make a living from writing … books? Blog posts? Who the hell knows?! (I’m particularly sensitive to this because I was very much like this in the 2012-era.)

Here’s the TLDR version of this blog (!) post:

1. Start a permission-based newsletter available from your website

2. Write for as many publications as possible with your signature pointing people back to your website/newsletter

3. Repeat Steps 1 and 2

But you want more detail, right? Read on, friend.

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