The Simple (But Not Easy) 3-Step Way to Build a Platform without Social Media

Become a Patron!

By Brendan O’Meara

So often I see people on social media doing all they can to get attention in some capacity. A lot of time is wasted on what the person says they want to do: write.

They might be begging for advice, or complaining about what to put on their website, or otherwise shouting frustratingly into the void hoping the algorithm will place them in front of readers and suddenly they will be famous and make a living from writing … books? Blog posts? Who the hell knows?! (I’m particularly sensitive to this because I was very much like this in the 2012-era.)

Here’s the TLDR version of this blog (!) post:

1. Start a permission-based newsletter available from your website

2. Write for as many publications as possible with your signature pointing people back to your website/newsletter

3. Repeat Steps 1 and 2

But you want more detail, right? Read on, friend.

Continue reading “The Simple (But Not Easy) 3-Step Way to Build a Platform without Social Media”

Great Quote from a Great Comedian (Mike Myers)

Written by Brendan O’Meara

I got this quote via Austin Kleon’s website. If you’re not receiving his weekly newsletter and following his work, do it.

I never thought that I’d be discovered. I just thought I’d be somebody who was a hard worker. For me, things started to happen once I completely gave up the concept of being discovered. I discovered what I wanted to do. That would be my advice to young performers: don’t want to be famous. Want to be legendary. In many ways, fame is the industrial disease of creativity. It’s a sludgy byproduct of making things. —Mike Myers

This is a great quote. There’s no substitute for doing good work and trusting that the good work will take you where you want to go. It comes down to process. When you’re wed to the process and love the process, the work will take care of itself. People get lost when they’re outcome driven.

Process-driven people are the ones who make it.

What Every Storyteller Needs, and it Only Costs $21

Written by Brendan O’Meara

Thanks to Den of Geek for posting this image.
Thanks to Den of Geek for posting this image.

A Little Background

As a big fan of Breaking Bad, I’m as enamored with the process of Breaking Bad as much as the show. Its creator, Vince Gilligan, has always been forthcoming with the creative process. It’s reassuring. A finished product, whether movie, book, or television show—when done well—gives the illusion of having been effortless. Emphasis on illusion.

Check out this interview with Gilligan.

For a single episode of Breaking Bad, the team of writers spent 8-10 hours a day hashing story ideas for a week or two to create the beats and scenes, for an episode. They then put those on note cards and tack them to the board. The writer for that episode then takes the board and spends about two weeks writing the episode. That’s a lot of work.

The Value of Story Boarding

I was inspired.

I’m a product of daily journalism, sports journalism specifically. I go out, cover a game, then have 45-60 minutes to write and edit a story. It doesn’t have to be good. Just good enough. I carried this mentality too much over to my narrative work. My notes are pretty scattered, unorganized, and I just write. Sometimes thousands of words at a crack just by the seat of my pants. And, if I’m being honest, I think the work has suffered. It’s sloppy.

Many great writers take their time with structure. John McPhee, a hero of mine, hangs up note cards. They’re his scenes and it allows  him to move them around. Spending time on this, on organizing, on thinking, makes the writing flow from the beats of the notes.

My stories have largely felt stagnant. They’ve been acceptable, but nothing of the stuff that ends up in year-end anthologies. I figured a logical step would be to adopt Gilligan’s outlining, his story boarding.

At Staples, a 3’x4′ cork board is $48. No, thanks.

It was time I built my own.

1/4 ", 2' x 4' product panel from Home Depot, two 4-packs of 12"x12" cork from Target, Smarty and Jack optional.
1/4 “, 2′ x 4′ product panel from Home Depot, two 4-packs of 12″x12” cork from Target, Smarty and Jack optional.

The Down and Dirty Cork Board: $21 to better storytelling

I went to Home Depot looking for a sheet of plywood I could adhere cork to. I found—on an end cap—these sheets of wood. Several kinds. I picked up a few and liked how sturdy this one felt. It was 1/4″ thick and 2′ x 4′. And it cost only $6.71. Bonus.

I got the cork from Target, two four packs, for $7.27 each. Two for $14.54.

All my parts were only $21.25, a savings of 44 percent over the one from Staples. Double bonus.

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Almost done.

The cork came with stickers, so I just used them to space out the cork evenly. It wasn’t a perfect four feet across so there’s tiny gaps in between the boards.

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The finished product. Thanks, Vince Gilligan!

So, there you have it. For my longform magazine projects and book projects, I’ll be rockin’ this board. Maybe once I have my notes, I’ll spend an entire day or two writing out my scenes and tacking them up, giving the story order and shape. To see an entire story in one flash will be of such value. The bricks are in place and just need the prose, the mortar to lock them in place.

Like the story? Want more sent to your email? Just sign up on the right! I could use some more Twitter followers and Facebook ‘likes’ too. I won’t force you, but I always appreciate the love.