The Interstate or the Back Roads?

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By Brendan O’Meara

My stock and trade is conversations.

I typically know what I want to coach out of a guest to best celebrate her work while also providing the most possible value for the listener. 

But what’s the map?

Sure, the interstate system of highways is straight, efficient, and fast. You can drive 90 miles per hour in Montana.

But what if you take the back roads? The scenic route? Well, now you’re getting into the weeds, the great details, the scenery is richer. You’re going slower so you can take more in. I guess you can say it’s speed dating vs. that rich first date. 

You still need to get somewhere, but one is far more revealing and less superficial. Depending on your goal and the time you have, consider the back roads.

Writing prompt: How can you turn more conversations from interstates to back roads?

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